This product line was the first offering in the Amazon Kitchen portfolio to be purchased and stored in your fridge at home, to be enjoyed later, rather than picked up and eaten on-the-go. As such, I strove to create packaging that embraces the inherent straightforwardness of the brand (let the dressing do the talking) but inspires customers with a simple yet beautiful flavor vignette, hinting at the proprietary flavor inside. The hue of each “kitchen counter-worthy” label was chosen specifically to complement the tasty sauce under the glass while providing distinction between the wide array of flavors, both at the store shelf and in your fridge.
