MAMA BEAR
ART DIRECTION & ILLUSTRATION

Fiercely
adorable.

Mama Bear, Amazon’s exclusive baby and parent-focused brand, is committed to providing only the most rigorously tested, smart, simple, and adorably designed products for you and your cub. Naturally, this includes diapers, training pants, wipes, formula, baby food, and more.

During my time on the Amazon Private Brands team I helped to build the brand as design lead across packaging, product design, and digital brand presence, but my most favorite (and most adorable) additions came in the form of art directing a diaper-focused editorial photoshoot and creating custom cub illustrations.